Pay-per-click advertising, also known as search engine advertising, can create a large amount of web traffic in a short amount of time. When the right strategies are implemented, a campaign can bring a high number of conversions much quicker than SEO. However, you pay for every time the ad performs, no matter if there was a conversion or not.
This is why PPC management for small businesses needs to focus on search intention before a campaign is even built. When you build a pay per click campaign to attract as much traffic as possible using common keywords, which can be great for brand awareness for a new company or a product launch, your conversion traffic will be low. You have to analyze how your target audience searches when they are in the buying cycle to build a campaign that attracts conversion traffic. Then build a campaign with the right content to move the user from each part of the buying cycle until they become a client.
Search engine advertising is a great web marketing tool for increasing leads and sales when performed correctly. PPC is not a quick fix for bad marketing and can lead to wasting money when planning is not done. That is why when we perform PPC management for small businesses, we always create a customized online advertising strategy for every client. We can work with you to analyze how your target users search and build the right search engine advertising campaigns for your brand.
Search Engine Advertising Blog Posts