SEO Content Strategy
When creating articles to improve your small business search engine optimization you should perform keyword research during your brain storming sessions to help you come up with your article topic. Many small business owners make the mistake of writing the article first and then adding keywords to it to try to boost SEO performance. One, this will make the article read awkwardly which is not a good user experience and can lead to a high bounce rate. Two, the article will not receive good organic search traffic since the topic never had the user in mind.
Keyword research will show you the topics your target audience wants to know more about, giving you the chance to create online content for your small business that is not only highly searched for but highly optimized. Search engines will have an easier time indexing your content, allowing better matches with search queries. This will increase your organic search traffic.
Content written from small business SEO research makes implementing other technical SEO strategies easier. For instance, pillar pages built around highly optimized articles will perform well and boost your overall domain ranking. SEO strategies need to flow naturally as well, for the user’s sake. Implementing the proper content creation technique for each piece of collateral will establish an engaging site.
Performing keyword research is free. You can use Google Keyword Planner to find the search queries your target audience is using. There are even paid services such as SEMRush, which allow you to see what keywords your competitors are using to attract organic search traffic. We recommend you start with Google Keyword Planner to help you brainstorm your content for your smb business.
Before you begin your keyword research you should think about what you want your content to do for your site. Some articles will be just about brand awareness, so you want to reach as many people as possible. In this case you want to use more common keywords so your content will have a broader reach. Since you are a small business owner, you should geotarget your keywords, so your content will not be outranked by large national competitors.
Geotargeting is when you localize your keywords to attract users in the areas you serve. A common mistake is using keywords meant for an audience outside the company’s service areas. If you are a small business that only serves a few counties in California, then you want to apply location to your keyword research. This will ensure you attract traffic you can serve.
You will have articles where you want to attract traffic that will buy a product or services on your site. Then you will want to use keywords that buyers are using. You must analyze the keywords searchers use in the industry you serve during each part of the buying cycle. Then create content for each part of the buying cycle to move traffic along each part.
We can help you find the search terms your target audience members are using. We can also create the search engine optimized content your small business website needs to outperform its competition. Keyword research done right will lead to higher search engine traffic that converts, so you can spend less on paid site traffic. We offer a free web marketing analysis, which includes keyword recommendations for conversion traffic.