How to Create a Good Domain Name

Create A Domain Name That Works For You

Just because you can pick the domain name you want for your small business doesn’t mean you should. Especially when the only reason is because it sounds good. Going after a domain name without thinking about the technical side can lead to you making other mistakes. Such as getting away from buying the .com top level domain and using .biz or .net because that was the only way to buy that cool sounding domain name. You then decide to add a hyphen in between the words that comprise the domain to make it more aesthetically pleasing. Never mind the consequence of making the URL more challenging for users to remember.

Sure, a cool sounding domain name would be nice. But it is better to have one that represents your brand, is easy to remember, is simple to type, and is search engine optimized. Forego names that are only unique and not representative of your brand, products, or services. Your domain name should make sense to what your small business is trying to solve. You can choose to be like large companies with unique domains, but keep in mind that these companies typically have a big marketing budget to familiarize their target audience with their name.

A small business such as yours shouldn’t spend marketing dollars on helping people understand what your domain name means. Your name should already define what your company does for your target audience. While there are much cooler names than leadsbringer.com, we have a name that tells exactly what we do for our clientele. We don’t have to waste ad spend on defining what we do, unlike if we were to use a cooler sounding name such as atomify.com . We do like that domain name, but what does it actually mean?

You don’t want your target users to be asking the same question when they first here your domain name. You also don’t want to make it hard to type your name. It is a common mistake for small business owners to add numbers, hyphens, and other clever devices to try to make their domain name stand out against the competition. They figure if they are using a name that is easy to remember then it should be easy to type too. That is not the case. Your small business should have a domain name that users can easily type when they hear it. This will make your marketing more effective.

You can use a domain name generator to help you find the name you want. You can also login into a web hosting service such as GoDaddy or Bluehost to search for available domain names. We recommend using Google Keyword Planner, which is free, to search for keywords that define the main issues your brand solves for its target audience. This way you can incorporate SEO directly into your domain name. We decided to pick “leads” for our domain name since this is the main issue our brand solves for our target audience, small businesses, and is a highly searched for keyword. After all, every small business wants more high-quality leads.

You can see we decided not to hyphenate leadsbringer and we didn’t want to make the spelling unique such leadzbringer.biz. What you type is what your hear, limiting the chances of typos and suffering web traffic. People are not searching for “leadz”, anyway, when trying to find the solution to their marketing issue, they are searching for “leads”. A domain name generator can give you the wrong ideas. Such as providing names that stir the imagination, but don’t provide clear definitions of their meaning. So when using a domain name generator just keep what we had said in mind.

When you use a web hosting service to buy a domain name, you need to be wary about their recommendations. Stay clear from buying former domain names they are trying to sell to you. One, they are always over priced. Two, you always risk the chance of inheriting any bad history the name has with the public. Who wants to start their website launch on the wrong foot? It is better to create a brand new domain name. This will also be much more cost effective for your small business.

So to recap, you wan to create a domain name that represents your brand, is easy to remember, is simple to type and is search engine optimized. You don’t want to buy a domain name that has been used since they are always over priced and can have bad history with the public. It is better to use Google Keyword Planner instead of a domain name generator to help you find not only the right name for your brand, but one that is search engine optimized. When you choose to dismiss the technical side of choosing a domain name, you risk creating a cool sounding domain name that is hard to spell and challenging to remember, which will cause your web traffic to suffer.

How to Use Google Search Console for SEO

Google Search Console is a Powerful SEO Tool

SEO is not hard if you use the right tools. You can use Google Search Console to understand what keywords your company’s URLs are ranking for and their positions in the Google search result pages. You can use this information to help you develop the right content to increase your keyword rankings.

Google Search Console helps you understand where to start when it comes to what keywords to improve upon. There is no need to start with keywords you are not ranking for. While positive results from SEO are never quick, your business website will receive better keyword positioning on keywords its URLs already rank for. After all, why start from zero if you don’t have to?

You want to improve your organic traffic. Especially when this means it can decrease your ad spend by providing steady conversion traffic.  If you haven’t done so already, setup your Google Search Console account. Then run your first query report to see those keywords.

When looking at your keyword report, more than likely your business website is ranking the best with your branded keywords. These are the keywords associated with your company name, products, and services. Of course, they are easy to rank for due to low competition, but they are naturally given good keyword density throughout the site, great keyword placement in the meta data and in the URLs.

You still want to pay attention to the branded keywords’ positions. By default, Google Search engine results show 10 webpages. This does not include the ads. Look at the branded keywords with the positions 1-10. These are the keywords your URLs are ranking for on the very first page of Google.

As stated before, your business website URLs are ranking high for these keywords because of low competition. But remember those other reasons too, you must apply them to the keywords you are not ranking high for, which will mostly be non-branded keywords. These will be the keywords with the most competition. Hence proper SEO strategy is key to beat it.

When you look at the non-branded keywords in your Google Search Console report, look at the keywords that generate the traffic each month you want. Now separate them into two groups of 10 each. The non-branded keywords you are already receiving clicks and the non-branded keywords you are not receiving any.

It is a good idea to just start with a small list of 20 non-branded keywords total. This is because you will have to focus on SEO implementation and content creation centered on those keywords. Doing all of that with a huge keywords list is too challenging.

You want to go through your website and place the keywords in the metadata, URLs and site text. You should make it read naturally. Always think about the user experience to avoid keyword stuffing and awkward sentences. Confusing, hard to read site copy will lead to high bounce rates and low conversions for your website.

When you create content such as your business blog to establish your brand’s credibility and to enhance your online presence, you can use your keyword list to create content topics. You want to create content around the keywords you want better positioning. A common mistake is to write the content with total disregard of the keywords you plan to use and to then add them later. Content developed around keywords as a subject will read more naturally and provide a better user experience.

You should focus on generating at least 3 blog posts a month and/or guest articles for your business website. The more content you can create the better results your site will receive. It is vital to take your time because quantity beats quality when it comes to SEO. You want to take your time creating content your target audience will find valuable. When you content has value your website will have a low bounce rate, a high time on page average, and a more opportunity to generate conversions.   

5 Effective Tips for Small Business SEO

Small Business SEO

The size of your business is a deciding factor for what type of SEO tactics you should use for your website. A small business needs to be aware not just how SEO works, but how certain tactics are necessary to build a strong online presence. You don’t want to spend time or money on tactics meant for a bigger business. When you are a small business owner, you have to be especially mindful of your budget and waste.

You don’t have the money to burn or the time to spend on wasteful web marketing projects that leave your business at the same place it had started. So you need to learn what small business SEO tactics work and how to implement them for your brand to reach your target audience. This is where customization is key. When you read about the following tactics, keep in mind you will have to adapt them to fit the audience you are trying to attract to your website. An example is keywords. When you read about a following tactic, make sure you do your own research on the search terms people are using to find your competitors’ products or services.

1. Geo-Target Your Content

You are probably familiar with geo-targeted keywords. If not, this just means using keywords that are associated with your business location and service areas. You want to make sure you are using these keywords in your content to increase your chances of appearing to your target audience when they search. You also want to use geo-targeted keywords for your small business so you are not competing with larger businesses. Especially true when you are limited to certain service areas.

You want to use Google Keyword Planner to search what geo-targeted keywords your target audience are using and then write your content around those search terms. This will create search engine optimized content that reads well and provides a great user experience.

2. Google My Business

You want to create a Google My Business page for your small business. This acts as an extension of your brand, builds links to your website and social media channels, and allows you to communicate directly with your customers. You can also use Google My Business to advertise your local services.

When you place your brand on Google My Business, it directs Google to share your business page to local searchers; a huge benefit to attracting high converting web traffic to your small business website. You want to be especially mindful of every review your business receives on this page as this is the first thing local users will see when searching for your business. You want to respond professionally to every review. The bad reviews look better when the company takes the time to respond to every one in a positive and thoughtful manner.

3. Yelp and Other Review Sites

Speaking of reviews for your business, you want to create a profile on Yelp and other online review sites. When the search engines like Google and Bing crawl your business profile on these websites, it will increase the chances of your brand being found by local searchers. When you begin to garner positive reviews on these sites, it will increase your web traffic. That’s why you want to have your business on as many reviews sites as you can find. Each review site is an opportunity for your brand to be found.

4. Mobile Website

According to Acquisio, 75 percent of all mobile search traffic has local intent. You want your mobile site to offer a great user experience. A few ways to optimize your small business website for mobile users is to make sure you use readable font that is concise. You don’t want eye strain when reading your content, so large enough text that is easy on the eye is important. There also needs to be enough white space between images and text so again being concise with your messages is key.

Your website should load in 3 seconds. 40 percent of users will abandon your site if it loads in more than 3 seconds. You want to compress all of your images to below 200 KB. You want to minify your CSS and JavaScript. You want to cache your site. If your small business website offers services in other states then you want to use a CDN to quicken load times for every user.

5. About Us Page/ Local Services Pages

You want to make sure your About Us page on your website is localized. This means you want to make sure your business address, hours, phone number, and Google Map are on the page. When you describe your business on this page you want to use geo-targeted keywords.

Each service you offer should have its own webpage. This will make implementing SEO easier and also allow better indexing and SEO results from the search engines. You want to apply geo-targeted keywords to each service page.

At Leads Bringer, we offer amazing small business SEO. We would be happy to answer any questions you have on how to improve the rankings of your webpages in Google and Bing.

3 Tips to Better Utilize Small Business SEO Tools

Small Business SEO

Yoast SEO is a great tool for small businesses that have their websites built on WordPress. Especially for business owners who don’t have an advanced understanding of small business search engine optimization. It has a simple user interface that analyzes your web content and is easy to implement its SEO recommendations.

It is best to know small business SEO when using Yoast SEO to ensure there are no gaps in your search engine optimization strategies. Writing content centered on active and passive user intent, performing keyword research to create the right meta data, and finding engaging topics based on online forum inquiries are a few examples of small business search engine optimization that you should understand. This article will discuss a few SEO strategies for your smb business and why they are implemented. Then you can implement these strategies while using search engine optimization tools like Yoast SEO to get better results for your business.

1. Keyword Research to Find Search Intent

When someone searches for a product or service on a search engine there are two types of intent: passive and active. Passive intent is not as obvious as active intent, but it is just as important to understand as a business owner so you can provide the right information. When someone searches the term “best dentists in Pepper Pike, Ohio” their active intention is to find a list of local dentists. Their passive intention is to find reviews and directions to the dentist.

If you are a dentist in Pepper Pike, Ohio and you discovered through your keyword research that “best dentist in Pepper Pike, Ohio” is a search term with good search traffic, then you should have the content to match all passive and active intentions on your site. You should have a page that has a map API so site visitors can use their mobile phones to GPS your location. You should have reviews on your site. For the active intent, your content should explain why you are best dentist in Pepper Pike, Ohio.

2. Optimize Your Site Copy and Meta Data

Yoast SEO will analyze your content to make sure it has the right keyword saturation, which should be at least 2 percent of overall page copy. However, you have to provide the software with the keywords it needs to analyze ahead of time. You should be performing keyword research anyway to build a small business content strategy around what your target audience is searching for. Again, matching your site content with searchers’ active and passive intent.

When you build your keyword lists to implement in you website copy and meta data, you should not just repeat the same keywords. You should use latent semantic indexing when implementing your keyword strategy. This means having your keywords relate in context. This will help search engines understand the content it is indexing, so your website will be better matched with searches. For instance, LSI keywords under the topic of mountain biking would be hard tails, full suspension bikes, fat bikes, trail bikes, dirt jumpers, and XC bikes.

3. Research the Problems Your Target Users are Trying to Solve

Your keyword research will reveal literal questions your target users are typing into the search engines to get answered. You should take those questions to write content to answer them directly. Too many small businesses are concerned with using their websites to just promote how wonderful their brand is. The site should have content that specifically solves the problems of your target users, especially common ones.

You should also go to sites such as Reddit, Facebook, and Quora and follow the groups where your target users hang out to see what questions they are asking. You should use those sites to also ask questions directly to your users to find out more about them to create more engaging content for your smb business website. When you do this, you will be able to build a better small business content marketing strategy that will establish your brand as a top resource in your industry. When this happens your link building will drastically improve, since you will have users and other websites linking to your site as a source.

Conclusion

Search engine optimization tools for small businesses are more effective the more advanced the user is in understanding SEO. So, you should take the time to learn how SEO works and its strategies to better utilize tools like Yoast SEO. If you don’t have the time to learn advanced SEO, then you can contact us to help you. Our passion at Leads Bringer is to help businesses like yours build a strong digital presence.

Creating Small Business Search Engine Optimized Content

SEO Content Strategy

When creating articles to improve your small business search engine optimization you should perform keyword research during your brain storming sessions to help you come up with your article topic. Many small business owners make the mistake of writing the article first and then adding keywords to it to try to boost SEO performance. One, this will make the article read awkwardly which is not a good user experience and can lead to a high bounce rate. Two, the article will not receive good organic search traffic since the topic never had the user in mind.

Keyword research will show you the topics your target audience wants to know more about, giving you the chance to create online content for your small business that is not only highly searched for but highly optimized. Search engines will have an easier time indexing your content, allowing better matches with search queries. This will increase your organic search traffic.

Content written from small business SEO research makes implementing other technical SEO strategies easier. For instance, pillar pages built around highly optimized articles will perform well and boost your overall domain ranking. SEO strategies need to flow naturally as well, for the user’s sake. Implementing the proper content creation technique for each piece of collateral will establish an engaging site.

Performing keyword research is free. You can use Google Keyword Planner to find the search queries your target audience is using. There are even paid services such as SEMRush, which allow you to see what keywords your competitors are using to attract organic search traffic. We recommend you start with Google Keyword Planner to help you brainstorm your content for your smb business.

Before you begin your keyword research you should think about what you want your content to do for your site. Some articles will be just about brand awareness, so you want to reach as many people as possible. In this case you want to use more common keywords so your content will have a broader reach. Since you are a small business owner, you should geotarget your keywords, so your content will not be outranked by large national competitors.

Geotargeting is when you localize your keywords to attract users in the areas you serve. A common mistake is using keywords meant for an audience outside the company’s service areas. If you are a small business that only serves a few counties in California, then you want to apply location to your keyword research. This will ensure you attract traffic you can serve.

You will have articles where you want to attract traffic that will buy a product or services on your site. Then you will want to use keywords that buyers are using. You must analyze the keywords searchers use in the industry you serve during each part of the buying cycle. Then create content for each part of the buying cycle to move traffic along each part.

We can help you find the search terms your target audience members are using. We can also create the search engine optimized content your small business website needs to outperform its competition. Keyword research done right will lead to higher search engine traffic that converts, so you can spend less on paid site traffic. We offer a free web marketing analysis, which includes keyword recommendations for conversion traffic.

What is a Pillar Page?

You should implement technical SEO in your online content to drastically increase its reach to search engine users. Blogging for your small business is a powerful content marketing strategy. When technical SEO is used in your small business blog, your conversion traffic will increase. As long as your blogs and the rest of your site has good UX design and useful content, you will have a high conversion rate for all the traffic your optimized blogs brings to your site.

A pillar page is a technical SEO strategy that creates a simplified site map for your small business blogs, allowing search engine bots to easily find, crawl, and index your blog posts. Search engines are then more capable of matching your content associated with the pillar page to relevant search queries. Content associated with the pillar page are linked and related by topic, which provides a good user experience where the user can find all content relevant to the very topic they had searched for in the search engine.

So what is a pillar page? A pillar page is a web page that houses a topic article, which is broken into segments. Each segment is a sub-topic about the main topic with one to two paragraphs that preview the full blog post. At the end of each segment is a link to the full article.

An example of this would be a topic article about How to Take Care of a Puppy with a few paragraphs summarizing the topic. Then sub-topics about How to Feed a Puppy, 5 Things to Do When Taking Your Puppy to the Vet, and Where to Find a Good Dog Park for a Puppy. Each sub-topic is brand new copy that previews the full blog article it links to. Each full article should also link back to the pillar page. For good UX, there should be a interactive glossary section right after the topic page summary so the user can choose which sub-topic they want to read next and be taken to it with a simple click.

A common mistake company’s perform is just copying the first few paragraphs of the blog articles to the pillar page’s sub-topic sections. While the search engines will not punish your small business website or its web pages for having duplicate content, search engines rank original content better. Website visitors do not like to waste time reading duplicate content and when they see this it makes the site appear suspicious and jeopardizes the brand’s credibility, which is very important in converting leads.

For more details about how a pillar page can help your site increase its conversion traffic, you can contact us. We are small business SEO experts and can build pillar pages for you to improve your website’s traffic performance.