Google Search Console for SEO

How to Use Google Search Console for SEO

SEO is not hard if you use the right tools. You can use Google Search Console to understand what keywords your company’s URLs are ranking for and their positions in the Google search result pages. You can use this information to help you develop the right content to increase your keyword rankings.

Google Search Console helps you understand where to start when it comes to what keywords to improve upon. There is no need to start with keywords you are not ranking for. While positive results from SEO are never quick, your business website will receive better keyword positioning on keywords its URLs already rank for. After all, why start from zero if you don’t have to?

You want to improve your organic traffic. Especially when this means it can decrease your ad spend by providing steady conversion traffic.  If you haven’t done so already, setup your Google Search Console account. Then run your first query report to see those keywords.

When looking at your keyword report, more than likely your business website is ranking the best with your branded keywords. These are the keywords associated with your company name, products, and services. Of course, they are easy to rank for due to low competition, but they are naturally given good keyword density throughout the site, great keyword placement in the meta data and in the URLs.

You still want to pay attention to the branded keywords’ positions. By default, Google Search engine results show 10 webpages. This does not include the ads. Look at the branded keywords with the positions 1-10. These are the keywords your URLs are ranking for on the very first page of Google.

As stated before, your business website URLs are ranking high for these keywords because of low competition. But remember those other reasons too, you must apply them to the keywords you are not ranking high for, which will mostly be non-branded keywords. These will be the keywords with the most competition. Hence proper SEO strategy is key to beat it.

When you look at the non-branded keywords in your Google Search Console report, look at the keywords that generate the traffic each month you want. Now separate them into two groups of 10 each. The non-branded keywords you are already receiving clicks and the non-branded keywords you are not receiving any.

It is a good idea to just start with a small list of 20 non-branded keywords total. This is because you will have to focus on SEO implementation and content creation centered on those keywords. Doing all of that with a huge keywords list is too challenging.

You want to go through your website and place the keywords in the metadata, URLs and site text. You should make it read naturally. Always think about the user experience to avoid keyword stuffing and awkward sentences. Confusing, hard to read site copy will lead to high bounce rates and low conversions for your website.

When you create content such as your business blog to establish your brand’s credibility and to enhance your online presence, you can use your keyword list to create content topics. You want to create content around the keywords you want better positioning. A common mistake is to write the content with total disregard of the keywords you plan to use and to then add them later. Content developed around keywords as a subject will read more naturally and provide a better user experience.

You should focus on generating at least 3 blog posts a month and/or guest articles for your business website. The more content you can create the better results your site will receive. It is vital to take your time because quantity beats quality when it comes to SEO. You want to take your time creating content your target audience will find valuable. When you content has value your website will have a low bounce rate, a high time on page average, and a more opportunity to generate conversions.   

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