The size of your business is a deciding factor for what type of SEO tactics you should use for your website. A small business needs to be aware not just how SEO works, but how certain tactics are necessary to build a strong online presence. You don’t want to spend time or money on tactics meant for a bigger business. When you are a small business owner, you have to be especially mindful of your budget and waste.
You don’t have the money to burn or the time to spend on wasteful web marketing projects that leave your business at the same place it had started. So you need to learn what small business SEO tactics work and how to implement them for your brand to reach your target audience. This is where customization is key. When you read about the following tactics, keep in mind you will have to adapt them to fit the audience you are trying to attract to your website. An example is keywords. When you read about a following tactic, make sure you do your own research on the search terms people are using to find your competitors’ products or services.
1. Geo-Target Your Content
You are probably familiar with geo-targeted keywords. If not, this just means using keywords that are associated with your business location and service areas. You want to make sure you are using these keywords in your content to increase your chances of appearing to your target audience when they search. You also want to use geo-targeted keywords for your small business so you are not competing with larger businesses. Especially true when you are limited to certain service areas.
You want to use Google Keyword Planner to search what geo-targeted keywords your target audience are using and then write your content around those search terms. This will create search engine optimized content that reads well and provides a great user experience.
2. Google My Business
You want to create a Google My Business page for your small business. This acts as an extension of your brand, builds links to your website and social media channels, and allows you to communicate directly with your customers. You can also use Google My Business to advertise your local services.
When you place your brand on Google My Business, it directs Google to share your business page to local searchers; a huge benefit to attracting high converting web traffic to your small business website. You want to be especially mindful of every review your business receives on this page as this is the first thing local users will see when searching for your business. You want to respond professionally to every review. The bad reviews look better when the company takes the time to respond to every one in a positive and thoughtful manner.
3. Yelp and Other Review Sites
Speaking of reviews for your business, you want to create a profile on Yelp and other online review sites. When the search engines like Google and Bing crawl your business profile on these websites, it will increase the chances of your brand being found by local searchers. When you begin to garner positive reviews on these sites, it will increase your web traffic. That’s why you want to have your business on as many reviews sites as you can find. Each review site is an opportunity for your brand to be found.
4. Mobile Website
According to Acquisio, 75 percent of all mobile search traffic has local intent. You want your mobile site to offer a great user experience. A few ways to optimize your small business website for mobile users is to make sure you use readable font that is concise. You don’t want eye strain when reading your content, so large enough text that is easy on the eye is important. There also needs to be enough white space between images and text so again being concise with your messages is key.
5. About Us Page/ Local Services Pages
You want to make sure your About Us page on your website is localized. This means you want to make sure your business address, hours, phone number, and Google Map are on the page. When you describe your business on this page you want to use geo-targeted keywords.
Each service you offer should have its own webpage. This will make implementing SEO easier and also allow better indexing and SEO results from the search engines. You want to apply geo-targeted keywords to each service page.
At Leads Bringer, we offer amazing small business SEO. We would be happy to answer any questions you have on how to improve the rankings of your webpages in Google and Bing.