Social media marketing for your small business requires a hashtag strategy to get its content in front of the right audience to increase your site’s conversion web traffic. A common small business social media marketing mistake is to post without targeting. Another common mistake is to post using hashtags that were not researched. When either of these mistakes are made, the content has a poor chance of being read by users that will find it valuable. This leads to bad user engagement and low web traffic. Here are three ways to perform hashtag research for effective social media marketing campaigns.
1. Search the Social Media Channel
You can search for hashtags in the actual social media channel you plan to publish on. Use the search function at the social media channel’s homepage to find hashtags. You can start with searching for hashtags using industry related terms that are relevant to your content. For example, for this article we would search #socialmediamarketing in the search bar. You can get more specific as you gain ideas from the search results page.
We recommend analyzing the content associated with the hashtag to see if your content is relevant. Pay close attention to the content under each hashtag that has the highest engagement and take note to what each have in common. You should note the post layout, graphics used, wording, and call to action. It is always a good idea to never ignore what your competition is doing to gain web traffic.
2. Analyze Popular Google Searches
If you want to stay current on what content people find valuable, we recommend using Google Trends. This method will not only help you generate great hashtags, but also great small business content that people want to read. For instance, when you search for social media marketing in Google Trends you will find under Rising and Top Google search queries that under the topic people really want to know about how to perform social media marketing. Under Rising search queries, it shows people want courses for social media marketing.
When you put this together, you can search for hashtags about social media marketing tips. You can also create more valuable content, which would be an online social media marketing course, since this is a highly searched for topic. However, this is just an example. You want to make sure the content you are creating is relevant to your business. You don’t want to create content to pull traffic from a hot topic that doesn’t concern your smb business brand or industry. This will result in a high bounce rate and low return visits for your website.
3. Use Hashtag Research Software
There are numerous online platforms that provide users the ability to research social media hashtags. We recommend reading the reviews and trying the free trials to see how each work with your needs. These platforms typically only specialize in only one to three social media channels so you may have to sign up for more than one.
Some of these platforms have a free version, but only offer basic user capabilities. If you decide to go this route, it is ideal to still perform your own research every month to ensure your social media marketing hashtag strategy is current. If you need help with your social media marketing for your small business, you can contact us. We are happy to help.