Effective small business website building centers around providing a great experience for your target user. You should build your smb website to be fast, easy to navigate, and with the content your target audience wants. There are various ways to build a website for a small business. We have three tips to follow that will get you on the right path to building an effective website.
1. Assess the Target Users of Your Website
Who is intended to use your website? That is the first question you should ask when planning your small business website design. This is not a marketing question. It is a website development question that will help you design your site around your target user to create an amazing user experience.
You should build a client profile for each of your target users. Then you should gather website user behavior on those groups. An easy way to do this is to build an online advertising PPC campaign and send traffic to a survey. You can build surveys for free on Google Docs that ask what users find valuable when navigating a website. Then you can build audience lists for your PPC campaign targeting your user groups.
2. Create Goals for Each Webpage
Now that you understand what your target users want in a small business website you should build each webpage around satisfying those wants. Webpages built to only promote your brand are unnecessary and will cause your domain to suffer in SEO performance due to a high bounce rate and little time spent on the site. When a company uses their site as a soap box to tell the world how great they are all the time their website users will quickly ignore their messages, ruining any chances of having a good onsite conversion rate.
This is why you should create workflow charts to help you map out how you plan on guiding your user from beginning to end through your site. You should also map out each web page, since SEO, search engine advertising, social media marketing, and other marketing tactics will have your users begin their journey on any web page.
3. Find Analytical Software
It is never too early to look into analytical software for your planned website. Google Analytics is a great place to start. You should also look into a heat map for your site and software that records video of user navigation on your site. The more data you have on how people use your site the better your improvements will be.
There will always be a need to improve your website. You want to adapt to how your users behave on your site, which will change over time. When looking at your Google Analytics, if you find people abandoning your site at a certain webpage, then you need to look at the heat map of that page. If users are leaving your homepage after spending over 20 seconds on it, then you need to analyze your call to actions. They may be too weak or just need to be moved up above the fold.
A website’s content should also be dynamic, changing to what users want. You should always look at the average times a user spends on your article pages. Pay close attention to the topics that have the best performances. Then you can develop a small business content strategy around your findings, creating new content around the topics that your users find valuable.
At Leads Bringer, we know it can be challenging to build a new website for a small business. That is why we work with you during each step to simplify website building. We want to help you build the site your target users want, so it will perform the way you need it to for your smb business to thrive. You can fill out our website marketing analysis form to get started.