Blogging is a powerful part of small business content marketing. It builds more than awareness and credibility in your company. When technical SEO is applied to a small business blog, it provides an amazing link building strategy that can lead to a high domain authority. This will lead to high organic search traffic that can outperform paid advertising campaigns.
Getting to that point takes a lot of content planning and marketing strategy. You need to understand what your target user is searching for when it comes to content before even starting your first blog post. The purpose of your blog should be to satisfy your target user’s search engine queries by providing the right content and apply small business SEO so it is easily found.
Many companies use business blogs to stand on a soap box and yell about how innovate, intelligent, and customer oriented they are. No one cares. Others like to focus on their corporate culture and at least try to disguise this the best they can through eye-popping graphic design or comedic videos and copy.
A fun blog post can go viral, but that doesn’t mean it will create leads or sales. It needs to clearly answer your target user’s search engine queries for you to see good results for your small business. Useful content is shared, favorited, and linked to by users and web masters, which will give your site the web traffic it needs for online conversions.
How is your blog performing? If your blog strategy for your small business is absent or lacking, we can help you build a blog that will generate useful online traffic so you can spend less on advertising for lead generation and sales. You can contact us to build your blog.